Proposed 360 Team:

• Marketing Strategist  (Theresa)
• SNAP – Social Media  (Laura)
• Video Productions, Radio, Television team  (Kelley’s team)
• PR/Promotional Editor/Text Marketing/Event Planner  (????)
• Contact Manager/E-zine submissions/Newsletter creator/CRM  (????)

 

Shared Goal:  Gather leads into contact database or Client Relationship Management database

 

• Video’s need to gather contact information for lead follow-ups
• Social Medias should point viewers back to Opt-in offers to gather information for lead follow-ups
• Edited articles should point viewers back to Opt-in offers to gather information for lead follow-ups

 

• Videos should point to supporting articles that have Opt-Ins
• Social Medias can point to articles, blogs, videos, affiliates
• All Articles, Blogs, Videos need to send viewers to Opt-in offer
• All PR endeavors need to gather appropriate leads
• All incidental and planned events need to gather sales leads

 

 

 

 

SNAP

Social Networking Assistant Program

 

 

Recipe for success:

Tools that you (the service provider) will need:

Create Opt-In worksheet with topicsThe service provider

Item	Responsible
Social Media accounts: Facebook, Linkedin, Inside919, etc	Client
List of pointers, links, blogs, affiliates, etc that client would like their social media to point back toward.	Client
Client signature or boilerplates or taglines	Client
Client target client description, key words, etc	Client
Success criteria goals for social media	Client with help from their marketing strategist
Ask client what day they would like their weekly social media report emailed to them.  Ask client if they would like anyone else copied to the reports (like their marketing strategist coach).	Client
Explain Chaos Charge:  Any change requests without at least 2 business days notice of original publication date – a charge of $10/change request will be added.Failure for client to plan does not make it an emergency on service provider’s side.  We as coaches want to encourage proactive and project management mentality within our clients.	Service provider to explain
Ask client how often they would like their phone/one-on-one meeting AND schedule in calendar	Client
Ask client how often they would like their Marketing Strategists on these one-on-one calls.
Social Media wrapper application:  Hootsuite.com, bufferapp.com, etc	The service provider
Discuss Opt-In worksheet and topics	The service provider
Contract of services with client (template: 3 hits a week using hootsuite, weekly status reports, bi-monthly one-on-one meetings).	The service provider

  Instructions:

1)      Have client work with their Strategic Marketing Consultant to create their 52 Week Topic Strategy.  Their topics should be aligned with their branding and marketing goals

1. Sample worksheet can be found here <<<<    >>>>

2)      Suggest that they place their 52 Week Topic Worksheet in a shared space where both you and they can update and view.

1. Example would be Google docs or similar file sharing system that they are familiar with

3)      Use the 52 Week Topic Worksheet to locate the content for your Social Media Wrapper application

4)      Review success criteria for the social media efforts

1. Recommend that their social media efforts goal is to gather sales leads
2. Talk about Opt-In worksheet and how they want to update it

5)      Make sure to supply content to each social media/client at least 3 times a week (can schedule at most 2-weeks ahead)

6)      Make sure to include the following at least once a week:

1. Pointer back to their blog
2. Pointer to an offer and a subscription opt-in (to get their contact)
3. Pointer to an affiliate of theirs
4. Pointer to <<< ask client where else they would like traffic guided to>>>

7)      Weekly analytical reports via your Social Media Wrapper (we use Hootsuite.com)

8)      Autorespond the weekly reports to a link that you update on a weekly basis.  The email will automatically get mailed out on the day that each client requested.  But you can create a separate website page for each client’s reports.  This way, you can log onto the website to update all your clients’ information at one time.  And the multiple reports are sent to the clients automatically-scheduled at their desired schedule.

9)      First one-on-one meeting, go over the weekly reports:

1. What they all mean
2. Any recommendations on how to get more people to their websites
3. Any recommendations on how to get more people into their contact list
4. Ask about any upcoming offers, promotions, speaking engagements, events.
5. Ask about any affiliates offers, promotions, speaking engagements, events.
6. Suggest video or audio versions of their information (point back to Krash Media)
7. Ask them how they want to update their Opt-In worksheet
8. Suggest surveys and forms (Survey Monkey or Google Forms) to gather more content and contact
9. Suggest – starting discussions on LinkedIn Groups, Meetup.com calendars, facebook
10. Verify that the Contact List is growing because of social media plan

10)   Explain the Chaos Charge of $10/change request submitted less than 2-business days before the original publication date.

 

Reference tools:

• Client Interview Form
• Sample 52 Week Topic Schedule
• Opt-In Worksheet
• Client/Provider Expectation Contract
• List of affiliates and support services