Thinking Like the Owner Sets You Apart: Part 2

This is part 2 in a 3-part series.

Laura Lee Rose, who is a business coach and corporate exit strategist, shares how testers, developers and project managers can think like an entrepreneur in their current corporate position.  She explains how “thinking like the owner” paves the way for advancement within the company and beyond.

In my recent interview with SSWUG.ORG’s Stephen Wynkoop regarding ‘thinking like an entrepreneur, in any position’, I had several viewers ask me for additional examples to illustrate points that were made.

Let’s play with these three typical development scenarios.
1)    There is an unhappy client that you are working with in regards to a reported defect in your code area.
2)    There is a happy client after you have delivered a fix in a quick and professional manner.
3)    You have been using speaking engagements to gather sales leads.

 

Last week we explored scenario #1:  Unhappy Client.  Today we will explore scenario #2:  Happy Client.

Happy client

Every one encounters enthusiastic and happy clients from time to time.  We could meet them at a beta release, trade show, technical expo and speaking engagements.  We could meet them simply on the phone while we are downloading a “just in time” customized enhancement for them.  Whenever we meet them, take that extra step to think like the owner.

Taking that extra step and thinking like an entrepreneur: At this point, share information that your marketing team is looking for client stories on how our product was able to solve their issues.  Ask your happy client if they would be interested in sharing their story, advice or comments.  Most happy clients are open to sharing their success stories with others.  It’s just that it never occurs to them to offer.“What if they say ‘NO’?”  So what?  You are no worse off than if you didn’t ask.  And allowing them to give an anonymous testimonial or success story often resolves any official objections.

Next time we’ll explore scenario #3.