When hiring for my start-up: should I prioritize relevant non-startup experience, or general creativity and critical thinking?

Right now, I am interviewing potential hires for my start-up. Since my company is young, we could definitely use some fresh ideas and sharp minds to help grow our business. However, it would also be great to hire one or more individuals with industry-specific experience. Would it be a good idea to hire some employees for their expertise and some for their general creativity/skills, or should I just pursue those with the “total package”?

My best advice is to start with an all-star that can hit the ground running. Cash flow is king. Strategically add employees with very measured and strategically planned skill sets as you grow.

As you strategically add to your team, it will become clear what complementary skills, personalities and talents you will need to fill in the gaps.
One item that you, as the owner, need to be very clear in is describing your ideal working environment and team. Once you can clearly visualize the personalities, skills, talents and passions that you really want – the right people will start to appear. Don’t wait to “know it when you see it”. Your job is to “know it so you can recognize it”.

Visualize your team from the start.  Imagine the exact atmosphere, energy and professionalism that you want.  Be able to taste it and feel it.  Once you can do that – this particular question will become irrelevant.